BMW Financial Services –
All in. Simply smart.

BMW Financial Services is the financial service provider of the BMW Group, offering leasing, financing, insurance and services all in one. A value proposition focused on purpose, values and a claim, combined with a new standalone communication strategy and comprehensive messaging framework along the entire customer journey, sharpen the brand profile, increase awareness and provide clarity about offerings, added value and USPs.


BMW Financial Services, Munich


Mobility/Financial Services

Insight: Brand analysis, Strategic analysis, Touchpoint analysis, Market analysisCompetitive analysis, Target groups & personas, Channel and target group analyses, Consumer research

Identity: Brand values, purpose, Claim development, Value proposition, Brand strategy, Journey mapping, Experience and communication strategy, Motion design system, Motion design

Experience: Content ecosystem, Content production, Campaign, Social media, Digital ads, Newsletter

Brand Activation

We have developed a new brand claim: "All in. Simply smart." In parallel, we have defined BMW Financial Services Customer Moments along the customer journey. Beginning with the claim, we have developed a creative platform that makes the brand promise tangible across the customer moments for the defined target groups on relevant channels, employing multimedia strategies. We have produced a new image film as the central medium of the campaign. From this, we have extracted and rearranged over 60 assets for various channels. The result is a content ecosystem that can be accessed by international markets and formulated specifically for local needs.

You have questions about this project or want to work on advancing your brand?

 We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V. Test


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TRUFFLE BAY Brand Strategy & Design
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80538 Munich

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