Bürklin bringt’s!
New and electronic!
For 70 years, Bürklin has been one of the leading B2B "high-service" distributors for electronic components with a clear e-commerce focus. With the content, visual and communicative rebranding, visibility and relevance among existing and new target groups are to be increased, thus providing a growth impulse for the company. Focus topics for the refresh were customer benefits, digitalization, and sustainability.
CLIENT
Bürklin, Oberhaching
www.buerklin.com
INDUSTRY SECTOR
Electronics
SERVICES
Insight: Brand analysis, strategic analysis, touchpoint analysis, market and competitor analysis, personas, channel and target group analyses
Identity: Brand values, purpose, claim development, brand strategy, experience and communication strategy, brand design system, visual design, UI/UX design, CGI and AI creation, tonality, brand platform
Experience: Content ecosystem, campaign, webshop, social media, spatial, digital ads, magazine, newsletter, corporate fashion
Brand Experience
The core of the brand development was central eCommerce and webshop UX criteria, which were developed and defined in conjunction with the Bürklin webshop development unit. During the brand refresh, the focus was on optimizing the UX and appearance. Journey mapping and persona definition were the basis for the functional, structural, interactive and visual conception, which we transferred into a GUI asset library together with the Bürklin Dev-team. We extracted brand essentials from the UX setup and transferred them into the design basics. Subsequently, adaptation to different touchpoints, target groups and channels followed: social media, online ads, spatial experience, merchandising, trade fairs and events.
Activation
The new brand claim "Bürklin bringt’s" sums up the new positioning. For the in-depth exploration of the claim, we developed a content ecosystem, which is also the roadmap for Bürklin's launch, image, and campaign communication in 2024. The ecosystem is designed to be continuously expanded and scaled editorially and organically.
Bürklin delivers unser friendly digital guidelines
We put the core features of the brand experience in a simple, powerful brand portal that is truely optimized for mobile use. We developed and implemented the portal exclusively for Bürklin. All stakeholders can explore the basics of the brand appearance at any time in a decentralized manner. Interfaces to Google Drive correspond to a DAM solution and make data, media and assets easy and clear to download. An integrated text search function enables quick and user-friendly access to relevant content.
You have questions about this project or want to work on advancing your brand?
We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.
Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.
Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V. Test
© 2024 Truffle Bay, All Rights Reserved.
Imprint | Privacy Policy
TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich
T +49 89 452 23 65 10
F +49 89 452 23 65 49
kontakt@trufflebay.de
Privacy
