raststaetten.de – Informative website for the break on the motorway

The Bonn-based Tank & Rast Group with its two service station brands »Serways« and »Tank & Rast« is the leading supplier of gastronomy, retail, hotels, fuel and sanitary facilities along the motorways in Germany. Over 400 service stations throughout Germany enable around 500 million motorway travellers a year to take a pleasant break – usually 24 hours a day, seven days a week, 365 days a year.

The website raststaetten.de has one main goal: to provide information. And so today it provides travellers looking for a suitable stopover with helpful and meaningful information about services and offers at the various service stations. An integrated route planner and a location search round off the website's services.

In the course of developing the website, the basic corporate design of the Tank & Rast service stations was also subtly but effectively enhanced. The result is an independent color and form language that can be easily adapted to non-digital media.


Autobahn Tank & Rast GmbH, Bonn


Retail, Gastronomy, Mobility


Many locations – one look & feel

Raststaetten.de is designed as an easy-to-use tool for travellers. The site therefore consists of two main components: the home page, which summarizes the most important information on the basic offerings of all service stations, and the location-specific pages, which provide more detailed and concrete information on each individual service station in particular.

Tank und Rast Raststaetten.de Smartphone Slider 2

On the location-specific pages, which primarily consist of automatically generated modules, the user receives a brand experience from a single source and at the same time a clear presentation of the relevant information. Depending on what the many different service stations have to offer, partners also have the option of adding individual, location-specific information using optional modules for their service station.

As a result, travellers can now select their stopover on the journey according to their personal needs – because sometimes a small playground can make all the difference.


New colors and typography

Starting with the set main design color red, which is architecturally anchored in many elements of the Tank & Rast service stations, the color palette was expanded by two green-blue secondary colors in the course of the relaunch. The resulting complementary contrast creates freshness and liveliness and allows to purposefully direct the attention of the user.

The selected »Montserrat« typeface is characterized above all by its clear yet soft character. Thanks to its small but fine details, it ensures good legibility and a high recognition value.

Tank und Rast raststaetten.de Basic Elements Colour
Tank und Rast Raststaetten.de Basic Elements Typography


Citation of a distinctive sign

It is familiar to every motorist: the motorway sign. Based on the well-known sign, a simple and uncomplicated secondary design element was developed, whose clear shape creates structure – for both online and offline applications. In addition, a clever selection of different cut-outs creates a balanced tension ratio in the surface.


Design with system

The digital world is constantly evolving. For this reason, a modular system was developed for raststaetten.de that allows Tank & Rast to react flexibly to changing requirements in user interface design.

Tank und Rast Raststaetten.de home page
Tank und Rast Raststaetten.de location
Tank und Rast Raststaetten.de location

You have questions about this project or want to work on advancing your brand?

We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V. Test


© 2024 Truffle Bay, All Rights Reserved.
Imprint   |   Privacy Policy

TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich

T +49 89 452 23 65 10
F +49 89 452 23 65 49


Twitter Icon
LinkedIn Icon
Vimeo – Icon
Instagram Icon
Youtube Icon