THE FUTURE
OF MOBILITY

in collaboration with

Trafi-Logo_02

MOBILITY
IS CHANGING
FOR GOOD.

30%

of commuters want to increase their use of micromobility or shared mobility over the next decade.
McKinsey

46%

are open to replacing their private vehicles with other modes of transport in the coming decade.
McKinsey

100 billion

have been invested in smart mobility since the start of 2010.
ACES Trend

Guy_using_phone_shared_electric_mobility

THE RISE OF
NEW MOBILITY OFFERS.

Teenagers_smile_fun_electric_scooter_sharing

Shared Mobility

Due to limited space and financial resources, many people are reconsidering owning a car in a big city. Shared mobility has become a transformative force in urban transportation, reshaping the way people think about owning and using vehicles. The shift towards shared mobility is driven by several factors, including urbanization, changing consumer preferences, and the rise of digital technologies.

Floya_scooter_city_bruxelles-1

Micro-mobility

Traditional modes of transportation, dominated by private cars and public houses, are now sharing the road with a new wave of alternatives collectively known as micro-mobility. One of the most noticeable shifts has been the rise of electric scooters and bikes. These compact, nimble vehicles have become a popular choice for short-distance commutes, offering a convenient and eco-friendly solution to the last-mile problem.

Dad_kids_future_world

Addressing climate concerns

The rising environmental concerns play crucial role in promoting and supporting the growth of shared mobility. As more people become aware of the environmental impact of traditional modes of transportation, there is a growing shift towards sustainable and eco-friendly alternatives. Shared mobility models align with these concerns by offering more efficient and environmentally friendly transportation options.

200%

was the annual growth of shared mobility between the years 2018 and 2019.
McKinsey, 2019

47% of Germans

50% of Americans

75% of Chinese

say the shortage of intelligent and connected mobility options is a reason for them not to use shared mobility
McKinsey, 2023

500 billion

is the expected size of the global market
of micro-mobility in 2030
McKinsey, 2023

CITIES AND PROVINCES ARE SHIFTING
TOWARDS NEW MOBILITY OFFERS.

Oslo_picture_sunset

OSLO

Norway

Oslo's recently embraced regional plan strives to establish a sustainable city by emphasizing the promotion of electric vehicles (EVs) and investing in transport infrastructure. Charging schemes play a dual role, contributing to the funding of new infrastructure while also incentivize shifts in transportation modes.
In recent years, the City of Oslo has redeployed many parking spaces in favour of cyclists, public transport and urban life.

Berlin_picture_city

BRANDENBURG

Germany

Under its mobility strategy 2030, the German federal state of Brandenburg envisions the "city of short distances”. Central stations will become hubs of inner-city mobility offerings, where the most diverse modes of transport meet and seamless route chains become possible. Compact settlement structures with corresponding local supply offers should shorten distances and reduce car traffic.

Madrid_picture_sunset

MADRID

Spain

With the project “Fin del diésel” – End to the Diesel – Madrid’s agency for transport EMT has opted for a 100% clean fleet and is investing in sustainable energy infrastructures. This has led to the renewal of nearly 59% of Madrid's bus fleet. Madrid 360, the city’s Environmental Sustainability Strategy, foresees an investment of more than 1 billion euros until 2025 to become a decarbonized company.

Teenagers_riding_electric_sharing_scooter_in_the_city

AN EMERGING CONCEPT

MOBILITY AS A SERVICE (MaaS)

Mobility as a Service (MaaS) is a paradigm in transportation that represents a shift from personally owned modes of transportation to accessing mobility solutions as a service. At its core, MaaS aims to provide a seamless, integrated, and user-centric approach to urban mobility by combining various modes of transportation into a single, accessible service. Here's a breakdown of the key elements of Mobility as a Service:

Person_using_electric_scooter_city_blue
Seamless_connectivity

CHANGE IS COMING,
BUT SLOWLY.

Over the next few years, most people are likely to continue their usual travel patterns and behavior. Global car sales are expected to rise over the next few years and peak by 2030. Only then will they decline, according to a study from McKinsey. People are spending 87 hours in traffic jams a year - at least in Munich.

Although new mobility offers are on the rise:
For 45% of people, their car is their main source of transportation.

HOW DO WE
SOLVE THIS PROBLEM?

BY CREATING ATTITUDES


A strong brand is trust.
It is familiarity.

It is a shortcut in our brains and an attention getter. It may be loved, hated, adored or despised – but best case,
it is never forgotten. Brands are not just logos and  taglines; they are storytellers, weaving narratives that transcend mere products and services. The power of brands lies not just in what they sell, but in the emotions they evoke, the connections they forge.

Brands are architects of identity, helping people express who they are and what they believe in. From the spirit of guidance of one brand to the urban coolness of another, we align ourselves with these symbols as a way of communicating our values to the world. They become extensions of our personalities, mirrors reflecting our aspirations and affiliations.

In a sea of choices, brands act as lighthouses, guiding us through the fog of indecision.

 

Group-87
Group-88
Group-89-1
Traffic_light_MVGO_model
Turning_Services_into_Lifestyle_
Change_the_way_you_move_around_the_city_-1

HOW OUR PARTNER TRAFI HELP US CREATE
ALL-IN-ONE SUPER APPS

The Concept
Transport corporations generally deliver the framework for developing the app.
A concept of the MaaS system and ongoing talks with transport providers are a must.
 

THE BRAND

INSIGHT
Market Analysis
Web Analysis

BRANDING
Naming
Corporate & Brand Design
Brand & Design Management
Brand Positioning

EXPERIENCE
Brand Storytelling
Market Implementation
Print Media
Digital Media

Group-86

THE APP

INSIGHT
Usage Analysis
Web Analysis

APP DEVELOPMENT
User Verification
In app ticketing
Intermodal routing
Real-time accuracy
Booking
On-the-go guidance
Payments
Real-time vehicles
End of trip validation
Support from providers

Group-86

THE BRAND

INSIGHT
Market Analysis
Web Analysis

BRANDING
Naming
Corporate & Brand Design
Brand & Design Management
Brand Positioning

EXPERIENCE
Brand Storytelling
Market Implementation
Print Media
Digital Media

THE APP

INSIGHT
Usage Analysis
Web Analysis

APP DEVELOPMENT
User Verification
In app ticketing
Intermodal routing
Real-time accuracy
Booking
On-the-go guidance
Payments
Real-time vehicles
End of trip validation
Support from providers

truffle_bay-trafi-logos
truffle_bay-trafi-logos

Check out the projects

floya-tbn-16-9-1

Brussels
The new app for intelligent and sustainable mobility in Brussels

jelbi-tbn-16-9-1

Berlin
The new brand for unlimited mobility in Berlin

mvg-tbn-16-9

Munich
All-round mobile with one app

From the drawing board to the road.
Discover how our team can help you.

Via Mail kontakt@trufflebay.de

Call us +49 89 452 23 65 49

Get in touch

Arrow-Up
truffle bay sebastian may

Sebastian May
Managing Partner, Head of Strategy
T +49 89 452 23 65-12
sebastian.may@trufflebay.de

Arrow-Up
damian-bown-trafi

Damian Bown
CEO, Trafi
T +44 7710 754135
damian@trafi.com

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V. Test

 


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F +49 89 452 23 65 49
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