In our article in transfer - Zeitschrift für Kommunikation und Markenmanagement (No. 04 / December 2021), Christopher Wünsche and Sebastian May use the three phases »Insight«, »Identity« and »Experience« to show how the strategic transformation process of a brand can lead to a significant corporate »impact«.
Download our article (IN GERMAN) as a PDF here:
The article is also available in the wiso (genios) and ebsco databases.
Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.
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