From Insight to Impact

Whether strategic reorientation, merger or integration of acquired companies, whether cultural change, image correction or sales increase, whether product launch or improvement of employer attractiveness – everywhere the brand can make a significant contribution. Because it can help attract, inspire and retain customers and employees, translate strategic plans into simple codes and understandable stories, break down encrusted corporate cultures, attract investors, improve margins and build trust. This is what we are all about when we (further) develop brands.

Impact

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We start by gaining clarity – about the company, its strategy and goals, its culture, its brand(s), its environment and its specific (transformation) challenges. Because we are convinced: only from a deep understanding can we achieve results that really make an impact.

The clear understanding is followed by clarity in the definition of the elements of a strong brand identity. What should the brand stand for, what is its name, what does it look like and how does it feel? This is where we combine clarity and creativity for brand identities that are convincing in terms of strategy, content, language and aesthetics.

Brands develop their power and fascination through the experiences we have with them. For this purpose, we translate their identity stringently but flexibly into communication, design, behavior and processes as well as products & services and stage them consistently and attractively at all points of contact.