Brand architecture

Whether »branded house« or »house of brands« or one of the numerous intermediate forms, brand portfolios evolve – either organically or through acquisitions. The more complex the portfolio, the more difficult it is to keep track of it internally and to present a comprehensibly structured offering to the outside world in line with the brand strategy. Each brand should have a clearly defined role and the general rule is: as many brands as necessary, as few as possible. This is the only way to ensure clarity of appearance and efficiency in brand management.

We support you in developing a systematically structured brand architecture and develop consistent nomenclature systems. We evaluate with you which brands you really need and which you can possibly do without. When does a sub-brand make sense, when an endorsement and when an »aligned branding«. This is how we support your strategic brand building – always taking existing brand equity into account.


Are you currently facing a brand-strategic challenge or do you have general questions about our services?

We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.


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TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich

T +49 89 452 23 65 10
F +49 89 452 23 65 49


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