INSIGHT

Brand innovations

Increased competition and rising cost pressure often bring a brand to its growth limits. In this case, a strategic brand extension, which leads either to a product line extension or an actual brand extension through a new product category, can be a sensible option. Additional services can also expand your value creation opportunities. Deciding which path and how far a brand can go without leaving its credible brand territory requires careful consideration.

We will be happy to analyze together with you which brand-appropriate innovations can be meaningfully derived from your brand identity. Furthermore, we support you in generating ideas for new business models, products and services. We rely on co-creative processes with methods such as design thinking and prototyping as well as tools such as customer journey maps or business model and service innovation canvas – supported by experienced innovation coaches.

Are you currently facing a brand-strategic challenge or do you have general questions about our services?

We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.


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TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich

T +49 89 452 23 65 10
F +49 89 452 23 65 49
kontakt@trufflebay.de

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