Increased competition and rising cost pressure often bring a brand to its growth limits. In this case, a strategic brand extension, which leads either to a product line extension or an actual brand extension through a new product category, can be a sensible option. Additional services can also expand your value creation opportunities. Deciding which path and how far a brand can go without leaving its credible brand territory requires careful consideration.
We will be happy to analyze together with you which brand-appropriate innovations can be meaningfully derived from your brand identity. Furthermore, we support you in generating ideas for new business models, products and services. We rely on co-creative processes with methods such as design thinking and prototyping as well as tools such as customer journey maps or business model and service innovation canvas – supported by experienced innovation coaches.
Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.
Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.