A logo does not yet make a brand. A brand must be built, implemented, communicated and emotionally anchored. And be continuously advanced. And for this it needs a plan. In order to be able to lead a brand sensibly and successfully, it is important to carefully consider which path you want to take with it and why. The challenge: In addition to considering the current situation, foresight is also required.
Is it time for a rebranding? And if so: rather evolutionary or radical? Do the name and claim still fit the offer? Is the brand portfolio structured in a comprehensible and economically sustainable way? How far can your brands be stretched without suffering damage? Are there changes in the company that (must) have an impact on your brand? Let us look at your brand and the opportunities it offers you from different perspectives together and find the best strategic path for you.
Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.
Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.