Competitive analysis

An ancient Chinese saying goes: »You must know your enemy in order to defeat him.« Knowing your competitors, including their strengths and weaknesses, is still essential today in order to place and assert your own product or brand in the market in a differentiated and successful manner.

We will join you in this battle and clarify the decisive questions: Who are your most important competitors – today and tomorrow? Which new competitors, possibly from outside the industry before, are becoming relevant? Who are the benchmarks – and what can you learn from them? And where can you find your niche in which you can distinguish yourself credibly and relevantly from the competition?


Are you currently facing a brand-strategic challenge or do you have general questions about our services?

We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.


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TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich

T +49 89 452 23 65 10
F +49 89 452 23 65 49


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