Language & tonality

In addition to visual elements, the language of a brand is another essential expression of its identity. And by no means does this just mean a consistently used claim, which undoubtedly also has a brand-defining effect. The entire way a brand speaks makes a lasting contribution to sharpening a certain profile and creating a characteristic appearance. Loud and aggressive like Media Markt or more distinguished like Mercedes-Benz? Cheeky and self-deprecating like the Berlin public transport company BVG or friendly and familiar like IKEA? Everything is possible – and should therefore not be left to chance, but should be consciously chosen and directed.

Together with you, we develop a brand-typical language by defining communication style and tonality, brand-shaping key terms if necessary and a characteristic communication mechanism or headline systematics for your brand – on the basis of your positioning and brand values.


Are you currently facing a brand-strategic challenge or do you have general questions about our services?

We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.

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TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich

T +49 89 452 23 65 10
F +49 89 452 23 65 49


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