Cultural analysis

Besides corporate strategy, corporate culture is the second central influencing factor in the development of (corporate) brands. For a successful (new) positioning, it must be known from which values and from which existing culture a company starts into the future. This is the only way to define a brand identity that matches the corporate identity and is accepted by the entire organization.

We analyze your corporate culture through employee and management interviews, workshops and an employee survey based on the »Graves values model«, for which we can provide a self-developed online tool.


Are you currently facing a brand-strategic challenge or do you have general questions about our services?

We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.


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TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich

T +49 89 452 23 65 10
F +49 89 452 23 65 49


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