In the »war for talent« it is above all younger, well-trained candidates who are no longer deciding solely on monetary criteria. What a company stands for as a brand and as an employer is crucial in order to attract the best applicants and retain the loyalty of its own employees.
We support you in deriving an employer brand positioning or »employer value proposition« (EVP) from your brand identity and in alignment with the requirements of your target groups and your own corporate culture. We work with you to define your employer brand promise and employer values and formulate the core messages for your employer communications – what you expect from applicants and what applicants can expect from you. This creates the basis for designing an on-brand employee lifecycle that helps you find and retain the right people.
Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.
Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.