Market analysis

We want to create clarity. For us, this also includes putting out feelers in all directions, being attentive and observing. Because only those who consciously perceive current trends as well as market movements and signals are in a position to use them effectively for themselves.

We analyze for you which market trends are significant for your brand and what effects they can or should have on your brand positioning. The result of the market analysis thus describes the current and future target markets and potentials that are important for you.


Are you currently facing a brand-strategic challenge or do you have general questions about our services?

We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.


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TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich

T +49 89 452 23 65 10
F +49 89 452 23 65 49


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