A name is a company's or brand's primary figurehead to the outside world and an important anchor of identification to the inside. Accordingly, a good brand name must meet numerous criteria: it should be easy to pronounce and remember, have an attractive sound, be free of unwanted cultural or linguistic misinterpretations, differentiate in the competitive environment and, above all, be usable and free of conflict from a legal perspective.

We are experienced experts in developing memorable company and brand names and meaningful nomenclature systems. Through our integrated development process, which always includes content and strategy as well as brand and trademark law and linguistic and cultural perspectives, we can ensure that the names we develop are not only convincing in terms of meaning and phonetics, but are also always on the safe side.

Truffle Bay Service Naming Aqseptence

Are you currently facing a brand-strategic challenge or do you have general questions about our services?

We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.


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TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich

T +49 89 452 23 65 10
F +49 89 452 23 65 49


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