Purpose & brand positioning

A clear purpose as an ambitious statement of meaning and direction as well as a clear, authentic, relevant and differentiating positioning are the basis of every strong brand – as a guideline for one's own actions and target perception to the outside world. For corporate brands, it should also be memorable and internally mobilizing and actionable. To get there, the big questions of the »Why", »What« and »How« of the brand have to be answered and additionally the »Wow« of the brand has to be brought to the point.

We support you in developing your brand identity and your brand stories. Together with you, we formulate the »Why« (Purpose) and »What« (Mission) and the »How« (Brand Personality) and »Wow« (Brand Promise) of your brand – and thus answer the ultimate question: What does your brand stand for?


Are you currently facing a brand-strategic challenge or do you have general questions about our services?

We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.


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TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich

T +49 89 452 23 65 10
F +49 89 452 23 65 49


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