In order to develop a strong (corporate) brand, a profound understanding of the strategic background and orientation is required. What are the brand-relevant aspects of the business model and corporate strategy? Which services does the brand perform better than the competition? What are the critical success factors that have contributed to the brand's success to date?
Therefore, for us, every brand process begins with an intensive analysis of our clients' strategy – by means of management interviews, workshops and a comprehensive examination of strategy papers as well as industry and trend reports. Because only if the strategic perspective is taken into account can the brand develop true relevance.
Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.
Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.