Target groups & personas

Strong brands know their target groups very well. And not only their customers, but all their stakeholders – applicants, employees, investors, media, politics, associations, etc. After all, this is the only way they can communicate effectively and create attention and relevance.

We help you to define and describe your target groups. And we will work with you to develop prototypical personas and customer or user journeys, which can be used to guide core messages and touchpoint priorities and which can be used to design an optimal user experience for your digital channels.


Are you currently facing a brand-strategic challenge or do you have general questions about our services?

We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.


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TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich

T +49 89 452 23 65 10
F +49 89 452 23 65 49


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