INSIGHT

Touchpoint analysis

A clear positioning and an attractive design concept alone do not make a strong brand. The decisive factor is how customers and all other stakeholders actually experience the brand – at the numerous touch points along your brand journey. Here it is important to set the right priorities in order to efficiently and effectively create attention and preference for your brand.

We analyze your brand journey, identify and prioritize your most important touchpoints per target group and develop individual optimization approaches for a convincing, consistent and targeted brand implementation.

RELEVANT PROJECTS

Are you currently facing a brand-strategic challenge or do you have general questions about our services?

We look forward to your inquiry and will be happy to advise you on the phone or arrange a personal meeting.

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Truffle Bay is a member of bvik – Bundesverband Industrie Kommunikation e.V.


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TRUFFLE BAY Brand Strategy & Design
Widenmayerstraße 36
80538 Munich

T +49 89 452 23 65 10
F +49 89 452 23 65 49
kontakt@trufflebay.de

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